Master of Strategic Communications Management
Monash University
نوع المؤسسة: الجامعة/مؤسسة التعليم العالي
مستوى: الدراسات العليا
CRICOS: 00008C
This international double master's program enables you to complete the requirements of the Monash Master of Strategic Communications Management as well as a second degree with Shanghai Jiao Tong University (SJTU), with one year in Australia and one in China. Drawing on best practices locally and globally, this double master’s will lead you become an expert in audience research and analytics, advocacy and persuasion, public relations and crisis communications. You’ll be equipped with the skills and knowledge to build effective and ethical stakeholder engagement strategies, as well as the expertise to communicate with diverse audiences in an increasingly global environment. You’ll examine the impact of persuasive story-telling and influencer strategies, and will consider the effectiveness of integrated media campaigns using both traditional and digital approaches.
معلومات عن الدراسة
| الحرم الجامعي | الرسوم | مدخّلة منتصف العام | الحضور |
|---|---|---|---|
| Caulfield | International: $76,600 | No |
|
