Master of Marketing Management
جامعة كانبيرا
نوع المؤسسة: الجامعة/مؤسسة التعليم العالي
مستوى: الدراسات العليا
CRICOS: 00212K
The Master of Marketing Management is designed to equip you for managerial positions requiring a broad understanding of marketing and its essential role within your organisation. It is designed for people who are working in a marketing area and want to complement their practical knowledge with a sound theoretical base, or those contemplating a career in a marketing field. The course provides a comprehensive program for those without prior studies in Marketing or with a major in Marketing in their undergraduate studies. All graduates will have a grounding in the core areas of marketing, consumer behaviour, marketing research, international marketing, and marketing management.
